SHEFA

Category: Disposable Plastic Products

Comprehensive Brand Management | Creative Services | Logistic Service | Full Brand and PPC Management

Shefa, a family-owned business established in Manchester in 1992, specializes in disposable plastic products. When Shefa entered the Amazon UK marketplace in 2020 with RPGECOM's strategic partnership, they faced several challenges:

Optimizing Listings: The initial product listings lacked investment and a strategic launch plan.
Creative Asset and Branding Challenges: The brand suffered from insufficient creative assets and inconsistent branding across products.
Sales and Marketing Challenges: Shefa struggled with low conversion rates, minimal SEO efforts, and unprofessional copywriting.

Comprehensive Brand Audit

Creative
Services

Logistic
Service

Full Brand and PPC Management

Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.