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SHEFA

Category: Disposable Plastic Products
Comprehensive Brand Management | Creative Services | Logistic Service | Full Brand and PPC Management

Achieved 2160% Revenue Growth in 8 Months

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Challenges

Shefa, a family-owned business established in Manchester in 1992, specializes in disposable plastic products. When Shefa entered the Amazon UK marketplace in 2020 with RPGECOM's strategic partnership, they faced several challenges:

  • Optimizing Listings: The initial product listings lacked investment and a strategic launch plan.

  • Creative Asset and Branding Challenges: The brand suffered from insufficient creative assets and inconsistent branding across products.

  • Sales and Marketing Challenges: Shefa struggled with low conversion rates, minimal SEO efforts, and unprofessional copywriting.

Results

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REVENUE INCREASE

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CONVERSION
RATE

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REVENUE FROM BRAND STOREFRONT 

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IN B2B SALES
IN 2023 

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NEW SUBSCRIBERS IN 2023

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    • How Did We Do It?

    • Conducted a comprehensive brand audit to identify weaknesses and opportunities.

    • Provided data-driven recommendations and formulated holistic strategies to address the identified challenges.

    • Set clear monthly KPIs and long-term growth goals through a multi-level strategy formation.

    • Executed creative makeovers, SKU launches, review acquisition, and PPC campaign restructuring.

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    Services Provided

    Comprehensive Brand Audit
    Creative
    Services
    Logistic
    Service
    Full Brand and PPC Management

    Services Provided

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    Brand Managment

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    SEO and Listing Optimization

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    PPC Management

    Strategic Solutions

    Review Audit and Insights
    Analyzed customer feedback to identify areas for product and service enhancement.

    Listing Optimization
     Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.

    Targeted Advertising Campaigns
    Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.

    Performance Analytics
    Utilized advanced analytics to continuously refine strategies and ensure optimal performance.

    Results

    Decreased Total Advertising Cost of Sales (TACOS)
    Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

    Increased Sales Metrics
    We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

    Boost in Net Profit
    The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.

     

      Before

      After
    Net Profit (USD)   -10,000   +15,000
    Ranking in Category     20     5
    Monthly Sales Revenue (USD)     5,000     25,000
    Customer Reviews     20     150

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    Sarah Levy,
    CEO, Shefa

    "The partnership with RPGECOM has been transformative for our Amazon venture. Their comprehensive approach and tailored strategies propelled Shefa to achieve unprecedented growth and establish a strong online presence, translating our vision into success".

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