---
title: Case Study - PPC - Lion's Garden
---

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# LION'S GARDEN

Category: Outdoor Recreation

PPC Management | Seasonal Optimization | Marketing

## From $0 Profit to $6k Net Profit in Less Than 4 Months

![Lions-garden_1](https://rpgecom.ca/hubfs/Lions-garden_1.jpg "Lions-garden_1")

## Challenges

---

Lion's Garden, known for its quality outdoor recreation products, aimed to optimize its PPC campaigns to improve profitability beyond breakeven, especially given the seasonal popularity of its Swing Straps Set. The brand faced the challenge of optimizing campaigns during off-peak seasons and gearing up for high demand during peak months. The primary issue was the significant seasonality of the Swing Straps Set, which traditionally had high search volumes only about 4-5 months each year. This posed a challenge in maintaining consistent advertising results year-round. Additionally, the product had to overcome low keyword efficiency and performance issues in its existing campaigns.

## Results

---

The targeted and strategic enhancements to PPC campaigns led to immediate and impressive results:

## ![circle-01](https://rpgecom.ca/hs-fs/hubfs/circle-01.png?width=300&height=300&name=circle-01.png)

# MONTHLY  SALES REVENUE

## ![circle-02](https://rpgecom.ca/hs-fs/hubfs/circle-02.png?width=300&height=300&name=circle-02.png)

# PRODUCT RANKING

## ![circle-03](https://rpgecom.ca/hs-fs/hubfs/circle-03.png?width=300&height=300&name=circle-03.png)

# CUSTOMER REVIEWS 

## What Did We Do?

---

# **1. Keyword Optimization**

Segmented high-volume keywords into dedicated campaigns and continuously refined underperforming keywords.

# 2. Sponsored Display Campaigns

Launched and diversified targeting options to enhance visibility and reach.

# 3.Seasonal Strategy Preparation

Calculated necessary stock levels for the peak season and optimized listings in anticipation.

# 4. Performance Monitoring

Aggressively monitored and optimized campaigns to ensure top-of-search placements.

![Lions-garden_2](https://rpgecom.ca/hubfs/Lions-garden_2.jpg "Lions-garden_2")

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