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LION'S GARDEN

Swing Straps Set
PPC Management

THE START

Problem

To achieve this goal, we initiated a comprehensive analysis and implemented a series of strategic optimizations, gradually increasing the advertising budget. A key focus of our efforts was optimizing keyword positioning to enhance profitability, aiming to achieve more than just breaking even. We took an innovative approach by segmenting high-search-volume keywords into separate campaigns, conducting multiple re-submissions of underperforming keywords, launching Sponsored Display campaigns with diverse targeting options, and fine-tuning ad placements.

THE PROCESS

Solution

 

Recognizing the seasonality challenge, we engaged in strategic planning. We calculated and proposed to the customer the quantity of items needed to achieve their goals during the peak season. While awaiting new stock and the start of the season for this product, we proactively addressed listing problems and expanded the account structure. This expansion involved the creation of new campaigns with different types of targeting. Additionally, we conducted a thorough analysis to identify the best-performing placements and conducted aggressive optimizations within these campaigns to ensure our product received top-of-the-search impressions.

THE RESULT

Result

Our efforts yielded significant and rapid results. In the initial month, we successfully shifted the product's profitability from negative to positive. Through the months of May and June, we maintained steady and notable gains, ensuring a positive trajectory. During this period, we achieved the following milestones:

  • Reduced Total Advertising Cost of Sales (TACoS) and Advertising Cost of Sales (ACoS), showcasing improved cost-efficiency.
  • Witnessed a substantial increase in the number of orders, indicating improved customer engagement and conversion.
  • Enhanced net profit, a testament to the overall success of our strategy.
  • Achieved significant improvements in the Best Seller Rank (BSR), securing and maintaining a prominent position within the top 20 of our subcategory.

Note: Regrettably, in July, unforeseen external factors disrupted the anticipated product delivery, which may have temporarily impacted our positive trajectory.

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