DOOXAS
From $0 to stable $6k profit in less than 5 months
![dooxas_1 dooxas_1](https://rpgecom.ca/hubfs/dooxas_1.jpg)
Challenges
Dooxas, specializing in ball of foot pads, faced significant challenges with their Amazon PPC campaigns, which suffered from low Click-Through Rates (CTR) and Conversion Rates (CVR). RPGECOM was brought on board to revamp their advertising strategies and enhance their product presentation. The brand struggled with underperforming PPC campaigns and product listings that did not effectively attract or convert potential customers, affecting their sales and market positioning on Amazon.
Results
MONTHLY PROFIT
CTR INCREASE
CVR INCREASE
Listing images
How Did We Do It?
1. Listing Enhancements
Implemented updates to product photos and A+ content for a more compelling presentation.
2. Campaign Expansion
Increased the number of PPC campaigns from 4 to 32 based on detailed analysis of keywords and competitive landscape.
![dooxas_2 dooxas_2](https://rpgecom.ca/hubfs/dooxas_2.jpg)
Services Provided
Services Provided
Brand Managment
SEO and Listing Optimization
PPC Management
Strategic Solutions
Review Audit and Insights
Analyzed customer feedback to identify areas for product and service enhancement.
Listing Optimization
Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.
Targeted Advertising Campaigns
Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.
Performance Analytics
Utilized advanced analytics to continuously refine strategies and ensure optimal performance.
Results
Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.
Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.
Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.
Before |
After |
|
Net Profit (USD) | -10,000 | +15,000 |
Ranking in Category | 20 | 5 |
Monthly Sales Revenue (USD) | 5,000 | 25,000 |
Customer Reviews | 20 | 150 |
![graph-candy graph-candy](https://rpgecom.ca/hubfs/graph-candy.jpg)
![dooxas_table dooxas_table](https://rpgecom.ca/hubfs/dooxas_table.jpg)
Moshe Goldberg,
CEO, Dooxas
"RPGECOM's expertise in PPC management and creative optimization has dramatically improved our performance on Amazon. Their strategic approach and meticulous execution have elevated our sales and market presence".