SARYNA KEY
X4 Revenue Within Less Than 1 Year
![5ca75d1dbd68a8ca32637bea08414cf3.w750.h750._CR0,0,750,750_SX750_SY750_ 5ca75d1dbd68a8ca32637bea08414cf3.w750.h750._CR0,0,750,750_SX750_SY750_](https://rpgecom.ca/hubfs/5ca75d1dbd68a8ca32637bea08414cf3.w750.h750._CR0%2c0%2c750%2c750_SX750_SY750_.jpg)
Challenges
Saryna Key, a veteran Israeli brand known for its premium Shea butter-based hair care products, operates in 32 countries through a robust network of distributors and resellers. In the summer of 2021, the company embarked on an ambitious e-commerce expansion plan with RPGECOM to enhance its presence and control on Amazon. The brand faced severe challenges due to unauthorized resellers on Amazon who compromised the brand's reputation and diluted its marketing efforts. These issues were compounded by inconsistent product pricing and a lack of buybox ownership, resulting in low sales and poor brand perception.
Results
NET PROFIT MARGIN
REVENUE INCREASE
UNITS SOLD PER MONTH
Listing images
How Did We Do It?
1. Legal and Brand Registry Initiatives
Secured intellectual property rights through trademark registration and Amazon’s Brand Registry.
2. Enhanced Listing Optimization
Redesigned the product listings with high-quality images, premium A+ content, and compelling brand storytelling.
3. Aggressive Marketing Tactics
Restructured PPC campaigns and implemented robust SEO strategies to improve visibility and buybox ownership.
4. Promotional Activities
Introduced bundles, coupons, and discounts to drive sales and implemented a subscription model to build customer loyalty.
5. Global Expansion
Extended market reach by launching the brand in new geographical regions, including Canada and Europe.
![d5acd404983cd317b69332a4c63e40b8.w750.h750._CR0,0,750,750_SX750_SY750_ d5acd404983cd317b69332a4c63e40b8.w750.h750._CR0,0,750,750_SX750_SY750_](https://rpgecom.ca/hubfs/d5acd404983cd317b69332a4c63e40b8.w750.h750._CR0%2c0%2c750%2c750_SX750_SY750_.jpg)
Services Provided
Management
Management
Optimization
Services Provided
Brand Managment
SEO and Listing Optimization
PPC Management
Strategic Solutions
Review Audit and Insights
Analyzed customer feedback to identify areas for product and service enhancement.
Listing Optimization
Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.
Targeted Advertising Campaigns
Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.
Performance Analytics
Utilized advanced analytics to continuously refine strategies and ensure optimal performance.
Results
Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.
Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.
Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.
Before |
After |
|
Net Profit (USD) | -10,000 | +15,000 |
Ranking in Category | 20 | 5 |
Monthly Sales Revenue (USD) | 5,000 | 25,000 |
Customer Reviews | 20 | 150 |
![graph-candy graph-candy](https://rpgecom.ca/hubfs/graph-candy.jpg)
![saryna_table saryna_table](https://rpgecom.ca/hubfs/saryna_table.jpg)
Yosef Ben-David,
CEO, Saryna Key
"RPGECOM has been instrumental in transforming our Amazon strategy. Their comprehensive approach not only reclaimed our brand's integrity but also significantly boosted our sales and expanded our market reach. We are deeply impressed by their commitment and results".