SARYNA KEY

Category: Hair Care Products

Brand Management | Brand Protection | Creative Services

Saryna Key, a veteran Israeli brand known for its premium Shea butter-based hair care products, operates in 32 countries through a robust network of distributors and resellers. In the summer of 2021, the company embarked on an ambitious e-commerce expansion plan with RPGECOM to enhance its presence and control on Amazon. The brand faced severe challenges due to unauthorized resellers on Amazon who compromised the brand's reputation and diluted its marketing efforts. These issues were compounded by inconsistent product pricing and a lack of buybox ownership, resulting in low sales and poor brand perception.

1. Legal and Brand Registry Initiatives

Secured intellectual property rights through trademark registration and Amazon’s Brand Registry.

2. Enhanced Listing Optimization

Redesigned the product listings with high-quality images, premium A+ content, and compelling brand storytelling.

3. Aggressive Marketing Tactics

Restructured PPC campaigns and implemented robust SEO strategies to improve visibility and buybox ownership.

4. Promotional Activities

Introduced bundles, coupons, and discounts to drive sales and implemented a subscription model to build customer loyalty.

5. Global Expansion

Extended market reach by launching the brand in new geographical regions, including Canada and Europe.

Brand
Management

PPC
Management

Catalog
Optimization

Creative Services

Listing images, A+, Brandstory

Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.