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DOOXAS

Category: Foot Health Products
Creative Services | PPC Management

From $0 to stable $6k profit in less than 5 months

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Challenges

Dooxas, specializing in ball of foot pads, faced significant challenges with their Amazon PPC campaigns, which suffered from low Click-Through Rates (CTR) and Conversion Rates (CVR). RPGECOM was brought on board to revamp their advertising strategies and enhance their product presentation. The brand struggled with underperforming PPC campaigns and product listings that did not effectively attract or convert potential customers, affecting their sales and market positioning on Amazon.

Results

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MONTHLY PROFIT

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CTR INCREASE 

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CVR INCREASE 

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    • How Did We Do It?

    1. Listing Enhancements

    Implemented updates to product photos and A+ content for a more compelling presentation.

    2. Campaign Expansion

    Increased the number of PPC campaigns from 4 to 32 based on detailed analysis of keywords and competitive landscape.

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    Services Provided

    Creative Services
    PPC Management

    Services Provided

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    Brand Managment

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    SEO and Listing Optimization

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    PPC Management

    Strategic Solutions

    Review Audit and Insights
    Analyzed customer feedback to identify areas for product and service enhancement.

    Listing Optimization
     Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.

    Targeted Advertising Campaigns
    Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.

    Performance Analytics
    Utilized advanced analytics to continuously refine strategies and ensure optimal performance.

    Results

    Decreased Total Advertising Cost of Sales (TACOS)
    Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

    Increased Sales Metrics
    We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

    Boost in Net Profit
    The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.

     

      Before

      After
    Net Profit (USD)   -10,000   +15,000
    Ranking in Category     20     5
    Monthly Sales Revenue (USD)     5,000     25,000
    Customer Reviews     20     150

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    Moshe Goldberg,
    CEO, Dooxas

    "RPGECOM's expertise in PPC management and creative optimization has dramatically improved our performance on Amazon. Their strategic approach and meticulous execution have elevated our sales and market presence".

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