CANDY TIGER

Category: Grocery & Gourmet Food

Brand Management | PPC Management | SEO

Candy Tiger Coffee, an organic whole bean coffee brand, embodies the spirited coffee culture of Portland. With a commitment to quality and community, Candy Tiger aims to bring the best of Portland's coffee scene to coffee lovers nationwide.

Upon entering the highly competitive Amazon niche, Candy Tiger faced significant challenges:

Limited consumer visibility and low product rankings within Amazon's Grocery & Gourmet Food category.
A modest collection of customer reviews, totaling 20, with an overall rating of 3.9 stars.
Difficulty competing against established, global coffee brands.

1. Audit and Insights

A-Z analysis via thorough full brand audit to identify areas for product and listing enhancement.

2. Listing Optimization

Revamped product listings with laser sharp KW research and SEO and creating stunning visuals to boost CTR & CVR.

3.Tailored Advertising Strategy

Launched and optimized 19 different strategic advertising campaigns with high relevance to boost visability and sales.

4. Performance Analytics

Utilized advanced analytics to continuously refine strategies and ensure optimal performance.

Brand Management

PPC Management

SEO and Listing Optimization

Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.