CANDY TIGER

Coffee Beans
PPC Management

THE START

Problem


 

Our customer presented a unique challenge with a fresh listing sporting only 20 reviews and a modest overall rating of 3.9. The primary issue was rooted in a highly competitive niche dominated by well-established worldwide brands. To address this, we initiated our project with a comprehensive review audit, extracting key insights from customer feedback.

THE PROCESS

Solution


 

Armed with insights from the review audit, we formulated a strategic plan. Our first recommendation was to update the product label and enhance some of its core characteristics to bolster its competitive edge. While awaiting new stock, we embarked on extensive competitor and keyword research, laying the groundwork for our advertising campaigns. Within the next week, we broadened the account structure, creating 19 distinct campaigns with varying targeting strategies.

THE RESULT

Result


 

The results of our concerted efforts were substantial, leading to marked improvements in advertising performance, including:

  • A notable decrease in Total Advertising Cost of Sales (TACOS), reflecting improved cost-efficiency.
  • Significant increases in both advertising and total sales, underscoring the effectiveness of our campaign strategies.
  • A tangible boost in net profit, indicating a strong return on investment.

In conclusion, our strategic approach, which encompassed product enhancements, precise campaign targeting, and meticulous research, successfully propelled the customer's product to stand out in a fiercely competitive landscape. These changes not only optimized their advertising expenditure but also led to substantial growth in sales and profitability, even in the face of well-established global brands.

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First Month Results
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Second Month Results
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First Five Months Results
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Subscriptions Received

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