ASISNAI

Category: Pest Control Products
PPC Management | Brand Management | Creative Services

From $20k to $96k Revenue in 5 Months

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Challenges


ASISNAI, specializing in pest control with their Zapper Racket, faced a significant challenge due to the seasonal nature of their product, which sees peak demand for only about 4-5 months each year. RPGECOM was tasked with optimizing their Amazon PPC campaigns to maximize sales during these critical months. The primary challenge was the highly seasonal demand for the Zapper Racket, which led to fluctuations in search volume and sales. This seasonality made it difficult to maintain consistent advertising results throughout the year.

Results


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REVENUE INCREASE

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UNITS SOLD

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  • ORDERS QUANTITY

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  • How Did We Do It?


    1. Inventory Planning

    Calculated and advised on the optimal stock levels to meet sales targets during the peak season.

    2. Listing Enhancements

    Proactively addressed listing issues to improve product visibility and attractiveness.

    3. Campaign Expansion and Optimization

    Expanded the account structure with new campaigns featuring diverse targeting strategies and aggressively optimized for top-of-the-search placements.

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    Services Provided


    360 Product Audit
    Creative
    Services
    Listing Optimization
    Brand and PPC Management
    Strategic Stock Planning

    Services Provided


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    Brand Managment

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    SEO and Listing Optimization

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    PPC Management

    Strategic Solutions


    Review Audit and Insights
    Analyzed customer feedback to identify areas for product and service enhancement.

    Listing Optimization
    Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.

    Targeted Advertising Campaigns
    Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.

    Performance Analytics
    Utilized advanced analytics to continuously refine strategies and ensure optimal performance.

    Results


    Decreased Total Advertising Cost of Sales (TACOS)
    Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.

    Increased Sales Metrics
    We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.

    Boost in Net Profit
    The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.

     

      Before

      After

    Net Profit (USD)   -10,000   +15,000
    Ranking in Category     20     5
    Monthly Sales Revenue (USD)     5,000     25,000
    Customer Reviews     20     150

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    Leah Rosenbaum,
    CEO, ASISNAI

    "Working with RPGECOM has transformed our approach to selling seasonally popular products on Amazon. Their strategic planning and campaign management have not only optimized our ad spend but also significantly boosted our sales and customer interactions during peak seasons. We highly value their expertise and proactive approach".

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