ASISNAI
From $20k to $96k Revenue in 5 Months
Challenges
ASISNAI, specializing in pest control with their Zapper Racket, faced a significant challenge due to the seasonal nature of their product, which sees peak demand for only about 4-5 months each year. RPGECOM was tasked with optimizing their Amazon PPC campaigns to maximize sales during these critical months. The primary challenge was the highly seasonal demand for the Zapper Racket, which led to fluctuations in search volume and sales. This seasonality made it difficult to maintain consistent advertising results throughout the year.
Results
REVENUE INCREASE
UNITS SOLD
-
ORDERS QUANTITY
Listing images
How Did We Do It?
1. Inventory Planning
Calculated and advised on the optimal stock levels to meet sales targets during the peak season.
2. Listing Enhancements
Proactively addressed listing issues to improve product visibility and attractiveness.
3. Campaign Expansion and Optimization
Expanded the account structure with new campaigns featuring diverse targeting strategies and aggressively optimized for top-of-the-search placements.
Services Provided
Services
Services Provided
Brand Managment
SEO and Listing Optimization
PPC Management
Strategic Solutions
Review Audit and Insights
Analyzed customer feedback to identify areas for product and service enhancement.
Listing Optimization
Revamped product listings with enhanced keywords and appealing visuals to boost SEO and consumer interest.
Targeted Advertising Campaigns
Launched and managed 19 diverse advertising campaigns focused on strategic customer acquisition.
Performance Analytics
Utilized advanced analytics to continuously refine strategies and ensure optimal performance.
Results
Decreased Total Advertising Cost of Sales (TACOS)
Demonstrated a notable reduction in advertising spend relative to sales, reflecting improved cost-efficiency and a more effective use of the advertising budget.
Increased Sales Metrics
We observed significant increases in both advertising-driven and total sales, highlighting the effectiveness of our targeted campaign strategies.
Boost in Net Profit
The adjustments and marketing efforts led to a tangible boost in net profit, indicating a strong return on investment and enhanced financial health of the brand.
Before |
After |
|
Net Profit (USD) | -10,000 | +15,000 |
Ranking in Category | 20 | 5 |
Monthly Sales Revenue (USD) | 5,000 | 25,000 |
Customer Reviews | 20 | 150 |
Leah Rosenbaum,
CEO, ASISNAI
"Working with RPGECOM has transformed our approach to selling seasonally popular products on Amazon. Their strategic planning and campaign management have not only optimized our ad spend but also significantly boosted our sales and customer interactions during peak seasons. We highly value their expertise and proactive approach".