Lion's Garden, known for its quality outdoor recreation products, aimed to optimize its PPC campaigns to improve profitability beyond breakeven, especially given the seasonal popularity of its Swing Straps Set. The brand faced the challenge of optimizing campaigns during off-peak seasons and gearing up for high demand during peak months. The primary issue was the significant seasonality of the Swing Straps Set, which traditionally had high search volumes only about 4-5 months each year. This posed a challenge in maintaining consistent advertising results year-round. Additionally, the product had to overcome low keyword efficiency and performance issues in its existing campaigns.