--- title: Case Study - Full Account Management - Shefa --- [![RPGECOM](https://rpgecom.ca/hs-fs/hubfs/RPGECO_logo_white_233x.png?width=180&height=30&name=RPGECO_logo_white_233x.png "RPGECOM")](https://www.rpgecom.ca?hsLang=en) - Services - [Amazon Store Launch](https://rpgecom.ca/amazon-store-launch) - [Full Account Management](https://rpgecom.ca/full-account-management) - [Creative Services](https://rpgecom.ca/creative-services-for-amazon) - [PPC Advertising](https://rpgecom.ca/ppc-service-for-amazon) - [Market Research](https://rpgecom.ca/research-for-amazon) - [Strategic Consulting](https://rpgecom.ca/consulting-for-amazon) - [Case Studies](https://rpgecom.ca/case-studies) - [Portfolio](https://rpgecom.ca/portfolio) - [Blog](https://rpgecom.ca/blog-1) - [About Us](https://rpgecom.ca/about-us) - [Contact Us](https://rpgecom.ca/contact-us) [![RPGECOM](https://rpgecom.ca/hs-fs/hubfs/RPGECO_logo_white_233x.png?width=180&height=30&name=RPGECO_logo_white_233x.png "RPGECOM")](https://www.rpgecom.ca?hsLang=en) [![RPGECOM](https://rpgecom.ca/hs-fs/hubfs/RPGECO_logo_white_233x.png?width=180&height=30&name=RPGECO_logo_white_233x.png "RPGECOM")](https://www.rpgecom.ca?hsLang=en) - Services - [Amazon Store Launch](https://rpgecom.ca/amazon-store-launch) - [Full Account Management](https://rpgecom.ca/full-account-management) - [Creative Services](https://rpgecom.ca/creative-services-for-amazon) - [PPC Advertising](https://rpgecom.ca/ppc-service-for-amazon) - [Market Research](https://rpgecom.ca/research-for-amazon) - [Strategic Consulting](https://rpgecom.ca/consulting-for-amazon) - [Case Studies](https://rpgecom.ca/case-studies) - [Portfolio](https://rpgecom.ca/portfolio) - [Blog](https://rpgecom.ca/blog-1) - [About Us](https://rpgecom.ca/about-us) - [Contact Us](https://rpgecom.ca/contact-us) [![RPGECOM](https://rpgecom.ca/hs-fs/hubfs/RPGECO_logo_white_233x.png?width=180&height=30&name=RPGECO_logo_white_233x.png "RPGECOM")](https://www.rpgecom.ca?hsLang=en) - Services - [Amazon Store Launch](https://rpgecom.ca/amazon-store-launch) - [Full Account Management](https://rpgecom.ca/full-account-management) - [Creative Services](https://rpgecom.ca/creative-services-for-amazon) - [PPC Advertising](https://rpgecom.ca/ppc-service-for-amazon) - [Market Research](https://rpgecom.ca/research-for-amazon) - [Strategic Consulting](https://rpgecom.ca/consulting-for-amazon) - [Case Studies](https://rpgecom.ca/case-studies) - [Portfolio](https://rpgecom.ca/portfolio) - [Blog](https://rpgecom.ca/blog-1) - [About Us](https://rpgecom.ca/about-us) - [Contact Us](https://rpgecom.ca/contact-us) # SHEFA Disposable Tableware & Cutlery Full Account Management ## THE START ## Overview --- Shefa, a family-owned business founded in 1992, has long been a trusted supplier of disposable plastic products in physical stores across Manchester. In 2020, recognizing the immense potential of the online marketplace, the company made a strategic decision to enter the Amazon UK market. At RPGECOM, we're thrilled to share the incredible transformation of Shefa's e-commerce venture. It's a story that highlights the substantial obstacles Shefa encountered and the innovative solutions we, as their dedicated partner, put into action. These efforts led to a remarkable 300% surge in revenue in just one year. This success story serves as a testament to the power of collaboration and expert guidance in the ever-evolving world of Amazon and e-commerce. ## THE PROCESS ## Challenge --- Within just six months of becoming a seller on Amazon, the brand owner found themselves overwhelmed by the technical intricacies of managing their account, coupled with a limited understanding of how to boost revenue and foster their brand's growth on Amazon. After conducting a thorough account assessment, we identified three distinct groups of challenges. 1. Challenges in Optimizing Listings: •    Limited investment in creating product listings. •    Lack of a well-defined launching strategy. 2. Creative Asset and Branding Challenges: •    Insufficient creative assets. •    Lack of branding and design consistency across their product range. 3. Sales and Marketing Challenges: •    Low conversion rates. •    Minimal SEO efforts. •    Unprofessional copywriting. ## THE PROCESS ## Solution --- 1 Comprehensive Brand Audit We initiated a thorough brand audit, involving creative, logistics, brand, listing, and PPC experts. This step aimed to identify weaknesses and opportunities within Shefa's Amazon presence. 2 Data-Driven Recommendations Following the audit, we generated data-driven recommendations from each expert, ensuring a holistic approach to address Shefa's challenges. 3 Multi-Level Strategy Formation With the expert recommendations in hand, we designed a multi-level strategy. This strategy covered vital aspects of account development, long-term brand growth goals, and the establishment of clear monthly Key Performance Indicators (KPIs). 4 Execution and Daily Management The strategy was then put into action, encompassing activities such as creative makeovers, SKU launches, review acquisition, and PPC campaign restructuring. We implemented hands-on daily management to ensure ongoing optimization. ## THE PROCESS ## Implementation --- - 1. Creative Transformation Leveraged our in-house studio for a comprehensive creative makeover, developed a brand story, enhanced creative assets, including premium A+ content and videos, and created an advanced brand store. - 2. Brand Expansion Devised a brand launching strategy for new SKUs and relaunched select existing SKUs. - 3. Review Enhancement Acquired initial reviews through the Vine program and merged variations to boost review counts. - 4. Optimized Listings Crafted new listing copy based on thorough keyword research. - 5. PPC Campaign Restructuring Restructured the entire PPC campaigns to improve performance. - 6. Daily Account Management Implemented hands-on daily management to ensure continuous account optimization. ## THE PROCESS ## Results ![1](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/1.jpg?width=1200&length=1200&name=1.jpg) 1. An impressive 37% average conversion rate (CVR) among the top 7 best-selling products. This remarkable CVR highlights the effectiveness of the strategies in driving customer engagement and sales. ![2](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/2.jpg?width=1200&length=1200&name=2.jpg) 2. Storefront sales - An additional revenue of over 10,000 GBP generated after the establishment of a brand storefront. ![3](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/3.jpg?width=1200&length=1200&name=3.jpg) 3. Growth observed after Q1 2022, following the comprehensive creative and listing upgrades we implemented. ![7](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/7.jpg?width=1200&length=1200&name=7.jpg) 4. The overall revenue achieved during the first full year under RPGECOM's management. ![4](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/4.jpg?width=1200&length=1200&name=4.jpg) 5. A remarkable 2160% increase in revenue achieved in just 8 months under RPGECOM's management. ![8](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/8.jpg?width=1200&length=1200&name=8.jpg) 6. The PPC results over the lifetime of the campaign have shown consistent growth in PPC sales while simultaneously reducing ACOS (Advertising Cost of Sales) ![5](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/5.jpg?width=1200&length=1200&name=5.jpg) 7. Additional Benefit 1: A substantial gain of 322 new subscribers in 2023. ![6](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/6.jpg?width=1200&length=1200&name=6.jpg) Additional Benefit 2: An impressive achievement of 56,000 GBP in B2B sales in 2023 ## THE PROCESS ## Summary The implemented strategies at the end of 2021 led to outstanding outcomes for Shefa's Amazon presence. The brand witnessed: - Shefa achieved a remarkable 2160% growth in revenue within 8 months. - A 37% average conversion rate (CVR) was achieved among the top 7 best-selling products. - A significant increase in product visibility and conversions was observed. - Over 10,000 GBP in extra revenue was generated after setting up a brand storefront. - A growth in PPC sales while decreasing ACOS (Advertising Cost of Sales) was consistently maintained. - An impressive 322 new subscribers were gained in 2023. - B2B sales reached a substantial 56,000 GBP in 2023. - In the first full year under RPGECOM management, total revenue witnessed remarkable growth. --- ### Schedule a meeting with an expert [Contact Us](https://rpgecom.ca/contact-us?hsLang=en) ![RPGECO_logo_white_233x](https://rpgecom.ca/hubfs/RPGECO_logo_white_233x.png)   SUBSCRIBE TO OUR NEWSLETTER:   227 Isaac Murray Ave Maple ON, CA L6A 2T5 **Phone: +12048092921** **E-mail:** [sales@rpgecom.com](mailto:sales@rpgecom.com)   [Follow us on Facebook](https://www.facebook.com) [Follow us on Instagram](https://www.instagram.com) [Follow us on YouTube](https://www.twitter.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Facebook](https://www.facebook.com) - ABOUT - [Company](https://rpgecom.ca/about-us) - [Case Studies](https://rpgecom.ca/case-studies) - [Contact Us](https://rpgecom.ca/contact-us) - SERVICES - [Amazon Store Launch](https://rpgecom.ca/amazon-store-launch) - [Full Account Management](https://rpgecom.ca/full-account-management) - [Creative Services](https://rpgecom.ca/creative-services-for-amazon) - [PPC Advertising](https://rpgecom.ca/ppc-service-for-amazon) - [Product Research](https://rpgecom.ca/research-for-amazon) - [Strategic Consulting](https://rpgecom.ca/consulting-for-amazon) Copyright © 2023 RPGECOM LTD - [Terms of Use](https://rpgecom.ca/terms-conditions) - [Privacy Policy](https://rpgecom.ca/privacy-policy) - Sitemap