A+ Content: A detail page where the product description has enhanced content and branding, including graphics and images embedded into the page. A+ Content used to be specifically for vendors but has now also replaced Enhanced Brand Content (EBC) for sellers.
AA: Amazon Associate. FC position.
AAP: Amazon Advertising Platform (now known as Amazon DSP). The program advertisers use to buy and create display and video ads.
ACoS: Advertising Cost of Sale. The percentage of attributed sales spent on advertising. The formula for this is total spend / ad sales = ACoS.
ACS: Amazon Creative Services
Affiliates: A program by which referrals earn associates money for driving traffic and sales to Amazon through their marketing.
AGS: Amazon Global Selling
AM: Area Manager. FC position.
AMS: Amazon Marketing Services. Now known as Amazon Advertising.
AMG: Amazon Media Group.
AMZ: Amazon. More specifically, Amazon’s stock abbreviation.
AMZL: Amazon Logistics abbreviation.
Andon or Andon Cord: An Amazon support agent can immediately pull a product from buyable status if they notice a significant issue, especially related to safety and quality. The term refers to a process implemented at Toyota factories in Japan.
API: Application Program Interface.
AR: Amazon Robotics.
ARA: Amazon Retail Analytics. A selection of reports for vendors sometimes referred to as ARA Basic. These are available to all vendors and look at topics like sales and inventory.
ARAP: Amazon Retail Analytics Premium. An add-on option with more detailed and varied reports that look at a vendor’s traffic and customer behavior for vendors.
ARS: Amazon Robotics Sortable.
ARSAW: Amazon Robotics Semi-Automatic Workstation
ASC: Associate Safety Committee. For FC employees.
ASIN: Amazon Standard Info Number. Each Amazon product will have a unique 10-character alphanumeric unique identifier used specifically for and within Amazon.
ASN: Advanced Shipment Notification. Used to communicate a shipment’s tracking number and information to Amazon in advance of delivery.
ASP: Average Selling Price. Calculated by net sales / number of products sold.
Associates: This term refers to the Amazon referral program, now called Amazon Affiliates.
AVN: Amazon Vendor Negotiations.
AWS: Amazon Web Services.
AZ: Amazon.
B
B2B: Business to Business. E-commerce between two businesses, rather than a business and consumer.
B2C: Business to Customer. E-commerce between a business and a customer.
BB: Buy Box. An abbreviation of the Amazon Buy Box, the button customers use to purchase a product on an Amazon detail page.
Best Deal: A time-bound promotional offer type for vendors on Amazon.
BISS: Business Industrial & Scientific Supplies. A specific selling category on Amazon.
Blue Badge: An Amazon full-time employee (as opposed to a temporary or contract worker).
BOGO: Buy One Get One. A type of promotion for sellers.
Brand Analytics: A suite of features available to brands enrolled in the Amazon Brand Registry.
Brand Registry: Amazon’s program for brands to verify and control their brand.
Brand HQ: The system that sellers on the Amazon Brand Incubator and Amazon Exclusives program can access.
Brand Store: Amazon Brand Stores are created using a free, self-service tool to create a customized brand experience within Amazon.
Browse Node: Numerical codes to identify Amazon product categories.
BSR: Best Seller Rank. The order and ranking of a product in the category where it is listed.
Bundle: A group of complementary products sold as one ASIN unit.
Buy Box: The button customers use to purchase a product on an Amazon detail page.
C
CA: Abbreviation for the Canadian marketplace.
CAGR: Compound Annual Growth Rate.
Category Page: A landing page for a specific group of products within the Amazon website.
CCR: Counterfeit Complaint Rate.
CD: Continuous Deployment.
Child ASIN: A buyable variant of a parent ASIN when the customer must select an option such as size or color to purchase.
Climate Pledge Friendly: An Amazon program launched in 2020 to make it easier for customers to shop eco-friendly, sustainable products on its sites.
CM: Change Management.
CMBR: Change Management Bar Raiser.
COGs: Cost of Goods Sold. The value of goods sold during a certain period of time.
Contra COGs: COGs including all backends, such as Vine, ARAP, etc.
Concessions: Amounts Amazon has refunded to customers related to your products or orders.
Coupon/Voucher: A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.
COW: Consumer Order Workflow.
CP: Contribution Profit.
CPC: Cost Per Click. This relates to sponsored ads and the amount Amazon charges the seller or vendors when a customer clicks on their ad.
CPH: Cost Per Head.
CPI: Cost Price Increase.
CPT: Critical Pull Time. The time in which an order is in danger of not shipping in time for customer delivery cut-offs.
CPS: Costs Per Shipment.
CPU: Contacts Per Unit.
CRAP: Can’t Realize a Profit. If, based on Amazon algorithms, a product is deemed CRAP, it means there is a reason it won’t realize a profit.
CTI: Category Type Item.
CTR: Click Through Rate. A metric that measures the number of clicks per impression of an advertisement.
CS: Customer Service.
CWGR: Compound Weekly Growth Rate.
CX: Customer Experience.
D
DEA: Dynamic eCommerce Ads. A component of Amazon DSP, these ads will have eCommerce features built within the display ad.
DEA: Delivery Estimate Accuracy. In relation to Amazon FCs.
DOTD: Deal of the Day. On Amazon’s Gold Box or Deals page, a single item or small set of closely related items discounted for a period of one day only.
DNR: Delivered Not Received. In relation to warehouse delivery queue.
DMG: Damaged abbreviation.
Dropship: A fulfillment method for retailers. When a store or merchant doesn’t physically have or ship the item.
DP: Detail Page. A product page for an ASIN on Amazon.
DPMO: Defects Per Million Opportunities.
DPV: Detail Page Views. A metric showing the number of impressions of a single detail page.
DPVR: Detail Page View Rate.
DSP: Demand Side Platform. Amazon’s display advertising program.
DSP: Delivery Service Provider. For warehouse deliveries.
EAN: European Article Number. A 13-digit number system for identifying retail products in Europe.
Early Reviewer Program: An Amazon program that incentivizes customers who have purchased a product to leave an honest review.
ECR: Executive Customer Relations.
EDD: Estimated Delivery Date.
EDI: Electronic Data Interchange. A method for companies and businesses to send digital information to one another digitally.
EFN: European Fulfillment Network. A fulfillment option that allows selling in other EU locales, while logistics and shipping are fulfilled through the home country.
EOD: End of Day. Usually refers to the close of that particular business day.
Existing Customers: Audiences who have purchased or re-purchased your brand or items on Amazon.
EXSD: Expected Ship Date.
FBA: Fulfillment by Amazon. When Amazon is responsible for storing your products in Amazon’s fulfillment centers.
FBM: Fulfilled by Merchant. Also known as MF (Merchant Fulfilled).
FC: Fulfillment Center. An Amazon warehouse.
FNSKU: Fulfillment Network Stock Keeping Unit. An Amazon product identifier for products that are fulfilled by Amazon.
FPY: First Pass Yield.
FFP: Frustration-Free Packaging. An Amazon program that eliminates excessive packing and overboxing.
Gated Category: Businesses will need prior approval to sell in this category on Amazon. Access is limited.
Glance Views: Similar to DPV. The number of times a detail page has been viewed.
GLN: Global Location Number. Unique identification code of a physical location.
Global SKU: A SKU that is part of a shared inventory pool and is available to be sold and shipped in multiple marketplaces.
GL String: Amazon’s codification system for allocating costs to the correct P&L.
Goldbox: Amazon’s landing page containing Deal of the Day, Lightning Deals, and a selection of categories’ best promotions and savings.
GTIN: Global Trade Item Number. Globally unique 14-digit number to identify items, products, and services.
Hazmat: Hazardous materials. These items may be flammable, dangerous, corrosive, pressurized, etc. They require special precautions and regulations when transporting or storing.
Headline Search Ads: Advertisements that are located on top of a search results page. These have been renamed to Sponsored Brands.
Hijacking: When a seller jumps on a brand’s listing to sell a counterfeit product at a lower price.
IAT: Inbound Andon Tracker.
IB: Inbound.
ICQA: Inventory Control Quality Assurance.
IDQ: Item Data Quality. Refers to the condition of an item’s information.
Impressions: A measure of views or ad views.
IP: Intellectual Property.
IRDR: Inventory Record Defect Ratio.
ISBN: International Standard Book Number. A 13-digit identity number assigned to individual books by standard book numbering agencies.
KPI: Key Performance Indicators. A measurable value that determines how well your business or organization is performing against set objectives.
LBB: Lost Buy Box.
LD: Lightning Deal. A promotion on Amazon offered in a limited quantity for a short period of time.
Less Than Container Load: Shipment measure that means less than 18 cubic meters.
Less Than Truckload: Shipment measure for ground transport that means more than 30 cartons in a combined load with other merchants.
Lightning Deal: Discount type on Amazon’s Today’s Deals/Goldbox page.
Listing Optimization: The process of improving an Amazon detail page and product information.
Long-Term Storage Fee: Amazon’s chargeback for inventory that has been stored in a fulfillment center for more than 365 days.
Marketplace: What locale or domain you are selling in. Refers to a country or overall third-party merchants.
MAP: Minimum Advertised Price. A special note on MAP by locale: In the US, if a retailer buys inventory from a manufacturer that has a MAP policy, they must not sell the product below that price.
MCF: Multi Channel Fulfillment. For sellers who sell on Amazon and other marketplaces.
MF: Merchant Fulfilled. Refers to shipping products directly to the end customer yourself, as opposed to Amazon doing it.
MNR: Manifested Not Received. In relation to warehouse delivery queue.
MOM: Month Over Month.
MOQ: Minimum Order Quantity. The minimum amount Amazon must order.
MTD: Month To Date.
MSRP: Manufacturer’s Suggested Retail Price.
NAFN: North American Fulfillment Network. Vendors in North America may find their products shipped to any of these countries using Amazon’s fulfillment channels.
NDA: Non-Disclosure Agreement.
NIS: New Item Setup. The initial creation of a product.
NP: New Product. A newly listed item.
NR: Non-Replenishable. An item that is not available.
NTB: New to Brand. Amazon’s advertising metric that determines whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.
OA: Online Arbitrage. Businesses that purchase products at lower prices to resell them online for a greater price to reap profits.
OB: Obsolete. When referring to stock.
OB: Outbound. When referring to FC scheduling.
ODR: Order Defect Rate. The percentage of orders that have received negative feedback, an A-to-Z Guarantee claim, or a service credit card chargeback.
OLR: Organization and Leadership Review. This review process is done at Amazon during Q1 and Q3.
OM: Operations Manager. FC position.
OOS: Out Of Stock.
OP: Order Picker.
Ops: Operations, abbreviated term.
ORDT: On Road Dynamic Transfer. For warehouse deliveries.
P&L: Profit and Loss
PA: Process Assistant. An Amazon warehouse position who works as a supervisor under the Area Manager.
Parent ASIN: An ASIN that serves to group variations on one detail page.
PCOGS: Product Cost of Goods Sold. The formula is shipped units * cost price.
PPC: Pay Per Click. A term often used for Amazon Advertising.
PPE: Personal Protective Equipment. Often required for working in certain positions at an Amazon FC.
PPM: Pure Product Margin. The formula for calculating this is: (Revenue – PCOGS) / Revenue.
PPQA: Process Path Quality Assurance.
PPV: Product Price Variance. When a vendor raises an invoice and the item price on the invoice differs from what Amazon has in the system.
PQV: Product Quantity Variance. When a vendor sends inventory to Amazon and the amount, they shipped differs from the amount Amazon received.
PR: Planned Replenishment (when referring to stock).
Premium A+ content: a top-tier feature that enhances the detail page experience for sellers. It allows sellers to present differentiated content, including videos, interactive hotspot modules, image carousels, and enriched comparative tables.
Prime: Amazon Prime. A paid subscription service for free, fast delivery on millions of items.
Private Label: Products legally owned by a retailer or supplier and sold under their own brand name but made by other manufacturers.
Professional Seller: A selling account on Amazon where a business pays a monthly fee.
Project Zero: An Amazon program for Brand Registry businesses to weed out counterfeits and IP infringement through self-service reporting, serialization, and more.
Q1: First quarter. Jan-March of any given year.
Q2: Second quarter. April – June of any given year.
Q3: Third quarter. July – Sept of any given year.
Q4: Fourth quarter. Oct – Dec of any given year, also notable for containing Black Friday and the holiday shopping season.
QA: Quality Assurance
QBR: Quarterly Business Review
RA: Retail Arbitrage. Businesses that purchase products at lower prices to resell them for a greater price to reap profits.
RoAS: Return On Ad Spend. Used to determine the effectiveness of an ad campaign.
ROI: Return on Investment. Performance metric to determine success of an investment relative to the costs.
RRP: Recommended Retail Price.
RSP: Robotics Service Platform. In the context of working at the FC.
RSR: Reserve Stow Racks.
Sales Rank: Amazon’s internal ranking of products in search and browse.
SB: Sponsored Brands. Keyword-targeted ads that promote a specific brand.
SBC: Simple Bin Count.
SEO: Search Engine Optimization.
Session: One session is a group of interactions/page views/loads that one user takes on a website within a certain time frame.
SFP: Seller Fulfilled Prime. Sellers that stick to the Amazon Prime SLA, but ship from their own warehouses and control their own fulfillment.
SIOC: Ships in Own Container.
SKU: Stock Keeping Unit. A unique code to identify a product.
SLA: Service Level Agreement.
SLAM: Shipping Label Auto Manifest.
SnS: Subscribe and Save. Amazon’s service that allows customers to routinely auto-order delivery on certain products at a discounted price.
Small and Light: An Amazon fulfillment program for smaller items that results in reduced shipping costs.
Sponsored Brands: Keyword-targeted ads that promote a brand with the logo, creative, and a collection of products.
SP: Sponsored Products. Keyword-targeted ads that promote an individual product.
SPN: Service Provider Network.
SPOO/SP00: Shipping Package #
SRC: Simple Record Count.
SRP: Suggested Retail Price.
Storefront: An Amazon brand store, and a mini shop within Amazon curated for your brand.
Third-Party Seller: A 3P merchant is a business that sells a product that is not their own brand or product.
TOS: Terms of Service.
TOT: Time Off Task. An FC term used to determine task completion duration.
TTT: Tote Transition Time.
Twister: Amazon’s detail page function for merging ASINs of various colors and sizes onto one page.
Unverified Review: A product review from someone who may or may not have actually purchased the item.
UPH: Units Per Hour.
UPC: Universal Product Code. A 12-digit number displayed with the barcode on the vast majority of retail products.
UR: Universal Receive.
URP: Universal Receive Prep.
URS: Universal Receive Sort.
UTA: Unable to Access.
UTL: Unable to Locate.
UX: User Experience.
Variation: Many products have one main item with options for size, color, flavor, pack sizes, and more.
VAT: Value Added Tax. For products sold in the UK and EU.
Verified Review: A review obtained from a genuine purchaser of the product in question.
Vendor: A 1P seller, an Amazon Vendor. Sells to Amazon.
Vine: A program where vendors give away products to customers in exchange for reviews.
Wareshark: Amazon’s detail page function for checking the impact of changes to a product detail page.
Wholesale: Buying in bulk, often from manufacturers or distributors, to resell.
WHS: Warehouse Support. FC position.
WO: Walkout. In the context of a warehouse.
ZBB: Zero-Based Budgeting. A method of budgeting where all expenses must be justified for each new period.