---
title: "Galactic Amazon Glossary: Navigating the Amazon Universe"
description: "A+ Content: A detail page where the product description has enhanced content and branding, including graphics and images embedded into the page."
image: https://rpgecom.ca/hubfs/blog-glossary.jpg
---

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# Galactic Amazon Glossary: Navigating the Amazon Universe

 By [Guy Heretz](https://rpgecom.ca/blog/author/guy-heretz) 

 Nov 28, 2023 10:44:01 PM

 9 Minutes Read

| ### **A** | ### [**B**](https://rpgecom.ca/blog/glossary#Letter-B) | ### [**C**](https://rpgecom.ca/blog/glossary#Letter-C) | ### [**D**](https://rpgecom.ca/blog/glossary#Letter-D) | ### [**E**](https://rpgecom.ca/blog/glossary#Letter-E) | ### [**F**](https://rpgecom.ca/blog/glossary#Letter-F) | ### [**G**](https://rpgecom.ca/blog/glossary#Letter-G) | ### [**H**](https://rpgecom.ca/blog/glossary#Letter-H) | ### [**I**](https://rpgecom.ca/blog/glossary#Letter-I) | ### [**J**](https://rpgecom.ca/blog/glossary#Letter-J) | ### [**K**](https://rpgecom.ca/blog/glossary#Letter-K) | ### [**L**](https://rpgecom.ca/blog/glossary#Letter-L) | ### [**M**](https://rpgecom.ca/blog/glossary#Letter-M) | ### [**N**](https://rpgecom.ca/blog/glossary#Letter-N) | ### [**O**](https://rpgecom.ca/blog/glossary#Letter-O) | ### [**P**](https://rpgecom.ca/blog/glossary#Letter-P) | ### [**Q**](https://rpgecom.ca/blog/glossary#Letter-Q) | ### [**R**](https://rpgecom.ca/blog/glossary#Letter-R) | ### [**S**](https://rpgecom.ca/blog/glossary#Letter-S) | ### [**T**](https://rpgecom.ca/blog/glossary#Letter-T) | ### [**U**](https://rpgecom.ca/blog/glossary#Letter-U) | ### [**V**](https://rpgecom.ca/blog/glossary#Letter-V) | ### [**W**](https://rpgecom.ca/blog/glossary#Letter-W) | ### [**X**](https://rpgecom.ca/blog/glossary#Letter-X) | ### [**Y**](https://rpgecom.ca/blog/glossary#Letter-Y) | ### [**Z**](https://rpgecom.ca/blog/glossary#Letter-Z) |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |

**A**

---

**A+ Content:** A detail page where the product description has enhanced content and branding, including graphics and images embedded into the page. A+ Content used to be specifically for vendors but has now also replaced Enhanced Brand Content (EBC) for sellers.

**AA:** Amazon Associate. FC position.

**AAP:** Amazon Advertising Platform (now known as Amazon DSP). The program advertisers use to buy and create display and video ads.

**ACoS:** Advertising Cost of Sale. The percentage of attributed sales spent on advertising. The formula for this is total spend / ad sales = ACoS.

**ACS:** Amazon Creative Services

**Affiliates:** A program by which referrals earn associates money for driving traffic and sales to Amazon through their marketing.

**AGS:** Amazon Global Selling

**AM:** Area Manager. FC position.

**AMS:** Amazon Marketing Services. Now known as Amazon Advertising.

**AMG:** Amazon Media Group.

**AMZ:** Amazon. More specifically, Amazon’s stock abbreviation.

**AMZL:** Amazon Logistics abbreviation.

**Andon or Andon Cord:** An Amazon support agent can immediately pull a product from buyable status if they notice a significant issue, especially related to safety and quality. The term refers to a process implemented at Toyota factories in Japan.

**API:** Application Program Interface.

**AR:** Amazon Robotics.

**ARA:** Amazon Retail Analytics. A selection of reports for vendors sometimes referred to as ARA Basic. These are available to all vendors and look at topics like sales and inventory.

**ARAP:** Amazon Retail Analytics Premium. An add-on option with more detailed and varied reports that look at a vendor’s traffic and customer behavior for vendors.

**ARS:** Amazon Robotics Sortable.

**ARSAW:** Amazon Robotics Semi-Automatic Workstation

**ASC:** Associate Safety Committee. For FC employees.

**ASIN:** Amazon Standard Info Number. Each Amazon product will have a unique 10-character alphanumeric unique identifier used specifically for and within Amazon.

**ASN:** Advanced Shipment Notification. Used to communicate a shipment’s tracking number and information to Amazon in advance of delivery.

**ASP:** Average Selling Price. Calculated by net sales / number of products sold.

**Associates:** This term refers to the Amazon referral program, now called Amazon Affiliates.

**AVN:** Amazon Vendor Negotiations.

**AWS:** Amazon Web Services.

**AZ:** Amazon.

---

**B**

---

**B2B:** Business to Business. E-commerce between two businesses, rather than a business and consumer.

**B2C:** Business to Customer. E-commerce between a business and a customer.

**BB:** Buy Box. An abbreviation of the Amazon Buy Box, the button customers use to purchase a product on an Amazon detail page.

**Best Deal:** A time-bound promotional offer type for vendors on Amazon.

**BISS:** Business Industrial & Scientific Supplies. A specific selling category on Amazon.

**Blue Badge:** An Amazon full-time employee (as opposed to a temporary or contract worker).

**BOGO:** Buy One Get One. A type of promotion for sellers.

**Brand Analytics:** A suite of features available to brands enrolled in the Amazon Brand Registry.

**Brand Registry:** Amazon’s program for brands to verify and control their brand.

**Brand HQ:** The system that sellers on the Amazon Brand Incubator and Amazon Exclusives program can access.

**Brand Store:** Amazon Brand Stores are created using a free, self-service tool to create a customized brand experience within Amazon.

**Browse Node:** Numerical codes to identify Amazon product categories.

**BSR:** Best Seller Rank. The order and ranking of a product in the category where it is listed.

**Bundle:** A group of complementary products sold as one ASIN unit.

**Buy Box:** The button customers use to purchase a product on an Amazon detail page.

---

**C**

---

**CA:** Abbreviation for the Canadian marketplace.

**CAGR:** Compound Annual Growth Rate.

**Category Page:** A landing page for a specific group of products within the Amazon website.

**CCR:** Counterfeit Complaint Rate.

**CD:** Continuous Deployment.

**Child ASIN:** A buyable variant of a parent ASIN when the customer must select an option such as size or color to purchase.

**Climate Pledge Friendly:** An Amazon program launched in 2020 to make it easier for customers to shop eco-friendly, sustainable products on its sites.

**CM:** Change Management.

**CMBR:** Change Management Bar Raiser.

**COGs:** Cost of Goods Sold. The value of goods sold during a certain period of time.

**Contra COGs:** COGs including all backends, such as Vine, ARAP, etc.

**Concessions**: Amounts Amazon has refunded to customers related to your products or orders.

**Coupon/Voucher:** A promotional deal on Amazon where a vendor or seller offers an amount or percentage off for a limited time.

**COW:** Consumer Order Workflow.

**CP:** Contribution Profit.

**CPC:** Cost Per Click. This relates to sponsored ads and the amount Amazon charges the seller or vendors when a customer clicks on their ad.

**CPH:** Cost Per Head.

**CPI:** Cost Price Increase.

**CPT:** Critical Pull Time. The time in which an order is in danger of not shipping in time for customer delivery cut-offs.

**CPS:** Costs Per Shipment.

**CPU:** Contacts Per Unit.

**CRAP:** Can’t Realize a Profit. If, based on Amazon algorithms, a product is deemed CRAP, it means there is a reason it won’t realize a profit.

**CTI:** Category Type Item.

**CTR:** Click Through Rate. A metric that measures the number of clicks per impression of an advertisement.

**CS:** Customer Service.

**CWGR:** Compound Weekly Growth Rate.

**CX:** Customer Experience.

---

**D**

---

**DEA:** Dynamic eCommerce Ads. A component of Amazon DSP, these ads will have eCommerce features built within the display ad.

**DEA:** Delivery Estimate Accuracy. In relation to Amazon FCs.

**DOTD:** Deal of the Day. On Amazon’s Gold Box or Deals page, a single item or small set of closely related items discounted for a period of one day only.

**DNR:** Delivered Not Received. In relation to warehouse delivery queue.

**DMG:** Damaged abbreviation.

**Dropship:** A fulfillment method for retailers. When a store or merchant doesn’t physically have or ship the item.

**DP:** Detail Page. A product page for an ASIN on Amazon.

**DPMO:** Defects Per Million Opportunities.

**DPV:** Detail Page Views. A metric showing the number of impressions of a single detail page.

**DPVR:** Detail Page View Rate.

**DSP:** Demand Side Platform. Amazon’s display advertising program.

**DSP:** Delivery Service Provider. For warehouse deliveries.

---

### **E**

---

**EAN:** European Article Number. A 13-digit number system for identifying retail products in Europe.

**Early Reviewer Program:** An Amazon program that incentivizes customers who have purchased a product to leave an honest review.

**ECR:** Executive Customer Relations.

**EDD:** Estimated Delivery Date.

**EDI:** Electronic Data Interchange. A method for companies and businesses to send digital information to one another digitally.

**EFN:** European Fulfillment Network. A fulfillment option that allows selling in other EU locales, while logistics and shipping are fulfilled through the home country.

**EOD:** End of Day. Usually refers to the close of that particular business day.

**Existing Customers:** Audiences who have purchased or re-purchased your brand or items on Amazon.

**EXSD:** Expected Ship Date.

---

### **F**

---

**FBA:** Fulfillment by Amazon. When Amazon is responsible for storing your products in Amazon’s fulfillment centers.

**FBM:** Fulfilled by Merchant. Also known as MF (Merchant Fulfilled).

**FC:** Fulfillment Center. An Amazon warehouse.

**FNSKU:** Fulfillment Network Stock Keeping Unit. An Amazon product identifier for products that are fulfilled by Amazon.

**FPY:** First Pass Yield.

**FFP:** Frustration-Free Packaging. An Amazon program that eliminates excessive packing and overboxing.

---

### **G**

---

**Gated Category:** Businesses will need prior approval to sell in this category on Amazon. Access is limited.

**Glance Views:** Similar to DPV. The number of times a detail page has been viewed.

**GLN:** Global Location Number. Unique identification code of a physical location.

**Global SKU:** A SKU that is part of a shared inventory pool and is available to be sold and shipped in multiple marketplaces.

**GL String:** Amazon’s codification system for allocating costs to the correct P&L.

**Goldbox:** Amazon’s landing page containing Deal of the Day, Lightning Deals, and a selection of categories’ best promotions and savings.

**GTIN:** Global Trade Item Number. Globally unique 14-digit number to identify items, products, and services.

---

### **H**

---

**Hazmat:** Hazardous materials. These items may be flammable, dangerous, corrosive, pressurized, etc. They require special precautions and regulations when transporting or storing.

**Headline Search Ads:** Advertisements that are located on top of a search results page. These have been renamed to Sponsored Brands.

**Hijacking:** When a seller jumps on a brand’s listing to sell a counterfeit product at a lower price.

---

### **I**

---

**IAT:** Inbound Andon Tracker.

**IB:** Inbound.

**ICQA:** Inventory Control Quality Assurance.

**IDQ:** Item Data Quality. Refers to the condition of an item’s information.

**Impressions:** A measure of views or ad views.

**IP:** Intellectual Property.

**IRDR:** Inventory Record Defect Ratio.

**ISBN:** International Standard Book Number. A 13-digit identity number assigned to individual books by standard book numbering agencies.

---

### **J**

---

### **K**

---

**KPI:** Key Performance Indicators. A measurable value that determines how well your business or organization is performing against set objectives.

---

### **L**

---

**LBB:** Lost Buy Box.

**LD:** Lightning Deal. A promotion on Amazon offered in a limited quantity for a short period of time.

**Less Than Container Load:** Shipment measure that means less than 18 cubic meters.

**Less Than Truckload:** Shipment measure for ground transport that means more than 30 cartons in a combined load with other merchants.

**Lightning Deal:** Discount type on Amazon’s Today’s Deals/Goldbox page.

**Listing Optimization:** The process of improving an Amazon detail page and product information.

**Long-Term Storage Fee:** Amazon’s chargeback for inventory that has been stored in a fulfillment center for more than 365 days.

---

### **M**

---

**Marketplace:** What locale or domain you are selling in. Refers to a country or overall third-party merchants.

**MAP:** Minimum Advertised Price. A special note on MAP by locale: In the US, if a retailer buys inventory from a manufacturer that has a MAP policy, they must not sell the product below that price.

**MCF:** Multi Channel Fulfillment. For sellers who sell on Amazon and other marketplaces.

**MF:** Merchant Fulfilled. Refers to shipping products directly to the end customer yourself, as opposed to Amazon doing it.

**MNR:** Manifested Not Received. In relation to warehouse delivery queue.

**MOM:** Month Over Month.

**MOQ:** Minimum Order Quantity. The minimum amount Amazon must order.

**MTD:** Month To Date.

**MSRP:** Manufacturer’s Suggested Retail Price.

---

### **N**

---

**NAFN:** North American Fulfillment Network. Vendors in North America may find their products shipped to any of these countries using Amazon’s fulfillment channels.

**NDA:** Non-Disclosure Agreement.

**NIS:** New Item Setup. The initial creation of a product.

**NP:** New Product. A newly listed item.

**NR:** Non-Replenishable. An item that is not available.

**NTB:** New to Brand. Amazon’s advertising metric that determines whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.

---

### **O**

---

**OA:** Online Arbitrage. Businesses that purchase products at lower prices to resell them online for a greater price to reap profits.

**OB:** Obsolete. When referring to stock.

**OB:** Outbound. When referring to FC scheduling.

**ODR:** Order Defect Rate. The percentage of orders that have received negative feedback, an A-to-Z Guarantee claim, or a service credit card chargeback.

**OLR:** Organization and Leadership Review. This review process is done at Amazon during Q1 and Q3.

**OM:** Operations Manager. FC position.

**OOS:** Out Of Stock.

**OP:** Order Picker.

**Ops:** Operations, abbreviated term.

**ORDT:** On Road Dynamic Transfer. For warehouse deliveries.

---

### **P**

---

**P&L:** Profit and Loss

**PA:** Process Assistant. An Amazon warehouse position who works as a supervisor under the Area Manager.

**Parent ASIN:** An ASIN that serves to group variations on one detail page.

**PCOGS:** Product Cost of Goods Sold. The formula is shipped units \* cost price.

**PPC:** Pay Per Click. A term often used for Amazon Advertising.

**PPE:** Personal Protective Equipment. Often required for working in certain positions at an Amazon FC.

**PPM:** Pure Product Margin. The formula for calculating this is: (Revenue – PCOGS) / Revenue.

**PPQA:** Process Path Quality Assurance.

**PPV:** Product Price Variance. When a vendor raises an invoice and the item price on the invoice differs from what Amazon has in the system.

**PQV:** Product Quantity Variance. When a vendor sends inventory to Amazon and the amount, they shipped differs from the amount Amazon received.

**PR:** Planned Replenishment (when referring to stock).

**Premium A+ content:** a top-tier feature that enhances the detail page experience for sellers. It allows sellers to present differentiated content, including videos, interactive hotspot modules, image carousels, and enriched comparative tables.

**Prime:** Amazon Prime. A paid subscription service for free, fast delivery on millions of items.

**Private Label:** Products legally owned by a retailer or supplier and sold under their own brand name but made by other manufacturers.

**Professional Seller:** A selling account on Amazon where a business pays a monthly fee.

**Project Zero:** An Amazon program for Brand Registry businesses to weed out counterfeits and IP infringement through self-service reporting, serialization, and more.

---

### **Q**

---

**Q1:** First quarter. Jan-March of any given year.

**Q2:** Second quarter. April – June of any given year.

**Q3:** Third quarter. July – Sept of any given year.

**Q4:** Fourth quarter. Oct – Dec of any given year, also notable for containing Black Friday and the holiday shopping season**.**

**QA:** Quality Assurance

**QBR:** Quarterly Business Review

---

### **R**

**RA:** Retail Arbitrage. Businesses that purchase products at lower prices to resell them for a greater price to reap profits.

**RoAS:** Return On Ad Spend. Used to determine the effectiveness of an ad campaign.

**ROI:** Return on Investment. Performance metric to determine success of an investment relative to the costs.

**RRP:** Recommended Retail Price.

**RSP:** Robotics Service Platform. In the context of working at the FC.

**RSR:** Reserve Stow Racks.

---

### **S**

---

**Sales Rank:** Amazon’s internal ranking of products in search and browse.

**SB:** Sponsored Brands. Keyword-targeted ads that promote a specific brand.

**SBC:** Simple Bin Count.

**SEO:** Search Engine Optimization.

**Session:** One session is a group of interactions/page views/loads that one user takes on a website within a certain time frame.

**SFP:** Seller Fulfilled Prime. Sellers that stick to the Amazon Prime SLA, but ship from their own warehouses and control their own fulfillment.

**SIOC:** Ships in Own Container.

**SKU:** Stock Keeping Unit. A unique code to identify a product.

**SLA:** Service Level Agreement.

**SLAM:** Shipping Label Auto Manifest.

**SnS:** Subscribe and Save. Amazon’s service that allows customers to routinely auto-order delivery on certain products at a discounted price.

**Small and Light:** An Amazon fulfillment program for smaller items that results in reduced shipping costs.

**Sponsored Brands:** Keyword-targeted ads that promote a brand with the logo, creative, and a collection of products.

**SP:** Sponsored Products. Keyword-targeted ads that promote an individual product.

**SPN:** Service Provider Network.

**SPOO/SP00:** Shipping Package #

**SRC:** Simple Record Count.

**SRP:** Suggested Retail Price.

**Storefront:** An Amazon brand store, and a mini shop within Amazon curated for your brand.

---

### **T**

---

**Third-Party Seller:** A 3P merchant is a business that sells a product that is not their own brand or product.

**TOS:** Terms of Service.

**TOT:** Time Off Task. An FC term used to determine task completion duration.

**TTT:** Tote Transition Time.

**Twister:** Amazon’s detail page function for merging ASINs of various colors and sizes onto one page.

---

### **U**

---

**Unverified Review:** A product review from someone who may or may not have actually purchased the item.

**UPH:** Units Per Hour.

**UPC:** Universal Product Code. A 12-digit number displayed with the barcode on the vast majority of retail products.

**UR:** Universal Receive.

**URP:** Universal Receive Prep.

**URS:** Universal Receive Sort.

**UTA:** Unable to Access.

**UTL:** Unable to Locate.

**UX:** User Experience.

---

### **V**

---

**Variation:** Many products have one main item with options for size, color, flavor, pack sizes, and more.

**VAT:** Value Added Tax. For products sold in the UK and EU.

**Verified Review:** A review obtained from a genuine purchaser of the product in question.

**Vendor:** A 1P seller, an Amazon Vendor. Sells to Amazon.

**Vine:** A program where vendors give away products to customers in exchange for reviews.

---

### **W**

---

**Wareshark:** Amazon’s detail page function for checking the impact of changes to a product detail page.

**Wholesale:** Buying in bulk, often from manufacturers or distributors, to resell.

**WHS:** Warehouse Support. FC position.

**WO:** Walkout. In the context of a warehouse.

---

### **X**

---

### **Y**

---

### **Z**

---

**ZBB:** Zero-Based Budgeting. A method of budgeting where all expenses must be justified for each new period.

#### Guy Heretz

 Author

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