---
title: Case Study - PPC - Dooxas
---

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# DOOXAS

Ball of Foot Pads

PPC Management

## THE START

## Problem

---

The customer initially faced several issues with their advertising campaigns, primarily revolving around the main product's low Click-Through Rate (CTR) and Conversion Rate (CVR). Recognizing these challenges, we initiated the project by conducting a comprehensive product audit.

## THE PROCESS

## Solution

---

Following the audit, we executed a series of strategic improvements, including updating product photos, enhancing A+ content, and revising listing bullets. With these optimizations in place, we shifted our focus to the advertising campaigns. In the subsequent week, we conducted an in-depth analysis of keywords and competitors, which enabled us to significantly expand the campaign structure, going from just 4 to an impressive 32 campaigns.

## THE RESULT

## Result

---

The impact of these changes was substantial. We observed a remarkable increase in both advertising spending and sales. Specifically, the outcomes were as follows:

- Net profit witnessed a substantial rise.
- We successfully optimized advertising spending, channeling more traffic towards the most profitable campaigns.
- Total advertising cost of sales experienced a notable decrease.

 Overall, our strategic enhancements and campaign expansion yielded a significant improvement in the customer's advertising performance, resulting in higher profitability and cost-efficiency.

![dooxas_image_10](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/dooxas_image_10.jpg?width=1200&length=1200&name=dooxas_image_10.jpg)

First Month Results

![dooxas_image_12](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/dooxas_image_12.jpg?width=1200&length=1200&name=dooxas_image_12.jpg)

Second Month Results

![dooxas_image_11](https://39837019.fs1.hubspotusercontent-na1.net/hub/39837019/hubfs/dooxas_image_11.jpg?width=1200&length=1200&name=dooxas_image_11.jpg)

Quarter Results

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